Privacy policy and cookies management
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While browsing the site, you can be invited to communicate your personal data. We thank you first of all for your trust in us and we would like to inform you about the use of your personal data and your rights. The person in charge of processing personal data is the company NEW ML whose contact details are indicated in the legal notices.
This information on the protection of personal data (hereinafter the „Privacy Policy“) is intended to: (i) to frame the use of personal data concerning you (hereinafter „personal Data“) and; (ii) to inform you about the processing of your Personal Data when consulting and using the newmlwine.com site.
1. Definitions
For the purposes of this Privacy Policy, capitalised terms, used in the singular or plural, have the following meaning:
„Cookie“: means a text file stored in a User’s terminal, which is used to store information about it;
“Personal data” means any information relating to an identified or identifiable natural person; an “identifiable natural person” is any natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number (such as cookies or IP address), location data, an online identifier, or to one or more factors specific to his physical, physiological, genetic, mental, economic, cultural or social identity.
„Partner“: designates the different service providers for the processing of orders, the delivery of products, the after-sales service, the provision of technological services, advertising services, social networks, etc.
„Regulation on personal data“: jointly designates European Regulation No. 2016-679 of 27 April 2016 on the protection of individuals with regard to the processing of personal data and the free movement of such data (hereinafter the „GDPR“), and the local laws relating to the protection of personal data (in France: in particular Law No. 78-17 of 6 January 1978 on modified information technology, freedom of information and files).
„Site“: means the website accessible at the URL newmlwine.com;
„You“, „yours“ or „User“: designates i) the visitor to the newmlwine.com Site, that is the person who browses the site without having created a customer account or placed an order, ii) the potential customer of NEW ML, that is the person who has created a customer account but has not yet ordered products and iii) the customer of NEW ML that is the person who made an order from our website.
2. Purposes of the collection and processing of personal data
NEW ML uses Personal Data for various purposes, in particular when you i) Visit the Site that uses cookies, ii) Create an account on the Site, iii) You purchase our products or iv) You subscribe to the newsletter by e- mail. Your Personal Data is necessary in particular, to allow you to access to our Site, its use and improvement, and to allow us to:
PURPOSE OF THE PROCESSING LEGAL BASIS OF THE TREATMENT
Management of customer relationship and product orders:
Carry out the operations related to our business relationship, which concern: orders, transport, deliveries, payment, invoices, accounting, follow-up of the „customer relationship“ such as the realisation of satisfaction surveys, the management of complaints and after-sales service, etc.
The legal basis for this processing is, as the case may be, the legitimate interest of NEW ML or the execution of the contract with the data subject.
Management of marketing actions and commercial prospecting:
We propose you offers from Partners and NEW ML according to your choices.
- Customise our Site and our offers, according to your preferences ascertained and / or declared therein included in your personal account, and your needs.
- Customise our communication towards you, in particular with information e-mails, according to your recorded and / or declared preferences, your needs and your choices.
- To carry out commercial incentive operations.
- To develop commercial statistics; analyses and marketing tools (in particular classification, results, etc.).
- Organise sweepstakes, lotteries and any promotional operations, excluding online money and gambling games, subject to the approval of the online gaming regulator.
The legal basis for this processing is, as the case may be, the legitimate interest of NEW ML, the execution of the contract with the data subject or the consent of the data subject (in particular for sending commercial incentives by e-mail to visitors or potential customers).
Management of requests to exercise the rights and complaints of visitors, potential customers and customers:
To manage requests to exercise the rights designated in Article VIII below.
- To manage requests to exercise the rights designated in Article VIII below.
- Manage any complaints and / or disputes.
- Manage customer comments and reviews on the Site and/or on the internet pages we publish on social networks.
The legal basis for this processing is, as the case may be, NEW ML’s legal obligation, NEW ML’s legitimate interest or the performance of the contract with the data subject.
3. Personal data collected
All the information you provide while visiting our Site and/or placing orders is strictly personal. This information is necessary for the purposes of their processing such as the management of orders and the commercial complaints we have with you.
We collect the personal data that you voluntarily declare during the creation of your personal account, namely: name, surname, date of birth, gender, e-mail address, etc …
We also collect and process the following Personal Data:
- Data relating to your business relationship with our company: products ordered, quantity, amount, periodicity, delivery and / or billing address(es), telephone number, intercom code, as well as any other relevant information on delivery (tracking number, sending status, etc.), purchase history, product return, correspondence and / or telephone communications with you and our after-sales service, customers’ comments, customer service staff, etc.
- The Data necessary for for i) the realisation of loyalty, prospecting and promotion actions, ii) the organisation and processing of sweepstakes, lotteries and all promotional operations such as the date of participation, the answers provided to the prize games and the nature of the prizes offered iii) the Data relating to your contributions (reviews on products, content or on the Site).
The collection and processing of this Personal Data on the site is mainly intended for the management of your orders. The collection and transmission of some Personal Data is mandatory, other Data are optional and reported as such in the collection forms available on the Site.
We also collect and process personal data relating to navigation and behaviour on the Site: the IP address, the pages visited, etc.
4. The recipients of personal data
The recipients of Personal Data, collected on our Site, are first of all the persons duly authorised within NEW ML for the processing of orders and the management of the customer relationship.
We share this information only with the Partners essential for the provision of third-party services and for the purposes described in this Privacy Policy, in particular with the following categories of recipients:
- The providers of our payment methods or payment protection.
- Suppliers in charge of deliveries and couriers.
- Computerised service providers.
- The supplier specialised in the collection and processing of customer reviews.
- The supplier specialised in the management of abandoned trollies.
- The provider that allows you to record in a video the navigation of customers on the Site to keep the history of anomalies and bugs in case of a customer complaint.
- Our affiliate partners.
- Our partners for Programmatic Advertising.
- The provider we use for online virtual assistance.
- Our partners send promotional emails and promotions on the Site.
- Our retargeting partners.
- Social networks.
- Traffic and navigation analysis tools.
Finally, in accordance with the current legislative provisions, NEW ML may transmit your data to third parties if it receives the request for such information from a judicial authority or any administrative authority authorised by law that requests it.
5. Retention of personal data
Personal data are collected and processed by NEW ML for the time necessary to carry out the treatments referred to in paragraph 2 of this Privacy Policy.
Customer account data is kept exclusively for the duration necessary for the management of the business relationship. It is considered as the „end of the business relationship“: the fact of deleting your customer account, the fact of closing the complaint practises opened at the after-sales service, the fact, for the customer, of not having contact with NEW ML for over 8 years.
Beyond the duration of the business relationship with the customer, some data may be stored in accordance with the provisions in force (in particular but not exclusively those provided for by the Commercial Code, the Civil Code and the Consumer Code).
In addition, customer data used for commercial prospecting purposes may be kept for a period of 8 years from the end of the business relationship (for example, starting from the purchase or the last contact with the customer).
At the end of this 8-year period, NEW ML may get back in touch with the Potential Customer to find out if he/she wants to continue receiving commercial incentives. In case of failure to respond positively and explicitly by the Customer, if necessary, the data will be stored in accordance with the provisions in force, and in particular with the provisions of the Commercial Code, the Civil Code and the Consumer Code.
The connection logs collected, subject to the user’s agreement and the configuration of his terminal, through the use of cookies and other tracers inserted on our Site, are kept, in accordance with applicable regulations, for a duration not exceeding thirteen (13) months. For more details on cookies, how they work and the possibility of disabling them, see the paragraph dedicated to cookies.
6. Security measures
NEW ML applies appropriate technical, organisational and physical security measures to protect the personal data processed against damage, loss, misappropriation, intrusion, disclosure, alteration or destruction, or unauthorised access to such data, accidentally or unlawfully.
NEW ML’s computer systems are subject to state-of-the-art hardware and software protection, and physical and electronic data storage procedures are implemented.
Given these premises, NEW ML cannot be held responsible for data leaks due to external attacks that could overcome the aforementioned security measures.
7. Rights of individuals on the data collected
You have the right to request i) access and rectification of your Data, ii) the limitation of the processing of your Data or iii) the cancellation of your data and iv) to withdraw your consent to the realisation of the treatments based on this legal basis.
You can exercise the right to object to processing for commercial prospecting purposes. If you are interested in the prospecting by e-mail, you can also modify or unsubscribe from the Newsletter by clicking on the hyperlink „Unsubscribe“ in each newsletter. You can define the directives relating to the storage, cancellation and communication of your personal data after your death. These directives are general or specific. You can also request to exercise your right to portability, when applicable, to receive personal data in an open and machine-readable format.
Finally, for any other complaint, you have the right to lodge a complaint with the competent supervisory authority.
These rights can be exercised directly by e-mail at info@newmlwine.com
8. Updating the privacy policy
NEW ML may change the Privacy Policy at any time. If NEW ML wishes to use personal data in a different way than that stipulated in the Privacy Policy in force at the time of data collection, this information will be published in a new version of the Privacy Policy.
Cookies consist of portions of code installed in the browser that assist the owner in providing the service according to the purposes described. Some of the purposes for which the Cookies are installed may also require the User’s consent.
Whati is a cookie?
Whati is a cookie? Cookie is a little text-file memorized by the computer when a user visits a website. The text memorizes information that the site is able to read when it is consulted in a second time. Some of these cookies are necessary for correct functioning of the website, others are useful/helpful for the user to memorize the username or the language settings. The advantage of having cookies installed on your PC is that you do not need to fill the same information every time you want to visit a website that you have previously visited.
Why we use cookies
We use cookies to ensure that we give to our customers the best experience to customize settings according to their tastes and preferences. Through cookies we make sure that each time a customer visits our site they do not have to receive or enter the same information; Cookies are also used for the purpose of optimize the performance of the website: they make the final purchase and the quick search for specific items and products within the site. In order to protect your personal data from possible loss and from any other form of illicit treatment we have taken the appropriate technical and organisational measures. For more information, please see our Privacy Policy.
Wich cookies we use and why
We use different types of cookies, each with very different purposes.
Functional cookies
These cookies are not necessary for a website for its basic functionality but they make the user’s experience and navigation more efficient.
Analytics cookies
These cookies are used by Google Analytics to elaborate statistical analysis about users’ navigation behaviour through the PC or the mobile app, on the number of pages visited, the count of clicks on a webpage during any specified time period. We treat the results of these analysis anonymously and exclusively for statistical purposes and only if the service provider uses cookies in connection to the browser or other devices used to surf the site.
Third party cookies fro marketing and retargeting
These cookies are used by thrusted third-party companies that allow you to display advertising banners on other affiliate sites, showing the latest products you looked at on our site. While you browse within our site, these cookies are also used to show you products which might be of interest to you or which are similar to products you have looked at before. The use of these cookies does not normally imply the processing of personal data, but it can allow the connection to your PC or other devices and trace saved data: these cookies connect to the browser installed on your PC or other devices used while browsing our site.
Social networks cookies
These cookies are used to allow your social account to interact within the site. They are useful for example to let you express your appreciation and share it with your friends on social media. These cookies are not necessary for browsing.
Technical and statistical aggregate cookies
This application uses cookies to save the user’s session
to carry out other activities that are strictly necessary for the operation of the same, for example in relation to the distribution of traffic example in relation to the distribution of traffic.
Activities regarding the saving of preferences, optimization and statistics
This application uses cookies to save browsing preferences and to optimize the user’s browsing experience. Among these Cookies are, for example, those to set the language and the currency or for the management of first party statistics employed directly by the owner of the site.
Other types of cookies or third-party tools that might use them
Some of the services listed below may not require the consent of the user or may be managed directly by the owner, depending on how they are described, without the help of third parties. If any third party operated services are listed among the tools below, these may be used to track the user’s browsing habits in addition to the information specified and without the owner’s knowledge. For detailed information please refer to the Privacy Policy of the listed services.
Interaction with external social networks and platforms
These services allow interaction with social networks or other external platforms directly from the pages of this Application. The interaction and information obtained by this Application are always subject to the user’s privacy settings for each social network. If a service enabling interaction with social networks is installed it may still collect traffic data for the pages where it is installed , even when users do not use it.
Twitter button and social widgets (Twutter)
The Twitter button and Twitter social widgets are services allowing interaction with the Twitter social network provided by Twitter Inc.
Personal data collected : Cookies and usage data
Place of processing: USA Privacy Policy
Facebook button and social widget (Facebook)
The Facebook like button and social widgets are services allowing interaction with the Twitter social network provided by Facebook Inc.
Personal data collected : Cookies and usage data
Place of processing: USA Privacy Policy
Traffic optimization and distribution
These services allow this Application to process its content through servers located throughout the territory and to optimize its performance. The Personal Data processed depend on characteristics and methods of implementation of these services, which by their nature filter the communications between this Application and the user’s browser. Given the distributed nature of this system, it is difficult to determinate the places where the contents are transferred, which may contain User Personal Data
CloudFlare (CloudFlare)
Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The Clodflare integration methods provide that this filters all traffic on this Website, i.e. communications between this website and the User’s browser, also allowing the collection of statistical data on it.
Personal Data collected: Cookies and various types of Data as specified in the privacy policy of the service.
Place of processing: USA Privacy Policy
Remarketing
These services allow this Application and its partners to communicate, optimize and serve advertisement based on the part use of this Application by the User. This activity is carried by tracking Usage Data and the use of Cookies, information that is transferred to the partners to which the remarketing and behavioral targeting activity is connected.
AdWords Remarketing (Google Inc.)
AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of this Application with the AdWords advertising network and the Doubleclick Cookie.
Personal data collected : Cookies and usage data
Place of processing: USA- Privacy Policy- Opt Out.
Statistics
The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of User behaviour.
Google Analytics (Google)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google uses Personal Data collected for the purpose of tracking and examining the use of this Website, compiling reports and sharing them with other services developed by Google. Google may use Personal Data to contextualize and personalize the ads of its own advertising network.
Personal data collected : Cookies and usage data
Place of processing: USA- Privacy Policy- Opt Out.
Google adwords conversion tracking (Google Inc.)
Google AdWords conversion tracking is a statistics service provided by Google Inc. linking the data from the network of Google AdWords ads with the actions within this Application.
Personal data collected : Cookies and usage data
Place of processing: USA Privacy Policy
Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them. This service might still collect web traffic data for the pages where the service is installed, even if Users does not use it.
List of cookies this website might use
__utma / Google
__utmb / Google
__utmc / Google
__utmz / Google
__utmt / Google
__utmv / Google
_ga / Google
_gat / Google
NID / Google
PREF / Google
id / Google
test_cookie / Google
Google Adwords Convertion Pixel
Google Universal
How can I check the installation of cookies?
In addition to what indicated in this document, the User can manage the preferences for Cookies directly from within his browser and prevent, for example, that third parties can install them. Through the browser preferences it is also possible to delete the Cookies installed in the past, including the Cookies in which the content to the installation of Cookies by this site is eventually saved. It is important to note that by disabling all Cookies, the functioning of this site may be compromised. The User can find information on how to manage Cookies with some of the most popular browsers such as the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer. With references to cookies installed by third parties the User can also manage his own settings and revoke the consent by visiting the related opt out link (if available), using the tools described in the Privacy Policy of the third party or by contacting the same directly. Notwithstanding the foregoing, the User may take advantage of Your Online Choices. With this service it is possible to manage tracking preferences of most advertising tools. The owner therefore recommends that Users make use of this resource in addition to the information provided in this document.
How can I disable the cookies in my browser?
It is possible to modify the settings of a browser so as to disable cookies in a very simple way. Please be aware: if you disable cookies your username and password will be no longer stored on the login box of the site. Most web browsers (Internet Explorer, Firefox, etc.) are configured to accept cookies. However, most web browsers allow some control and disable cookies through the browser settings. Please note that disabling browsing cookies or functional cookies may prevent our website from functioning correctly and/or limit the services we offer.
To find out more about cookies, including how to manage and disable third-party or marketing/retargeting cookies, visit www.youronlinechoices.com. Instead, in order to disable analytical cookies and to opt out of being tracked by Google Analytics across all websites, you can download the Google Analytics Opt Out Browser Add-on: tools.google.com/dlpage/gaoptout.
Google chrome:
Run the Chrome browser
Click on the menu in the browser toolbar next to the URL input window for navigation
Select Settings
Click Show Advanced Settings
In the “Privacy” section, click “Content Settings” button
In the “ Cookies” section you can change the following cookie settings:
Allow data to be saved locally
Modify local data only until the browser closes
Prevent sites from setting cookies
Block third party cookies and site data
Manage exceptions for some websites
Elimination of one or all cookies
For more information visit the Dedicated page.
Mozzilla Firefox:
Run the Mozilla Firefox Browser
Click on the menu in the browser toolbar next to the URL input window for navigation
Select Options
Select the Privacy panel
Click Show Advanced Settings
In the “Privacy” section, click “Content Settings” button
In the “Tracking” section you can change the following cookie settings:
Requests sites not to make any tracking
Communicate to sites the availability to be tracked
Do not communicate any preference regarding the tracking of personal data
From the “History” section you can:
By enabling “Use custom Settings” select to accept third-party cookies( always, from most visited sites or never) and to keep them for a certain period (until they expire, when Firefox closes or ask each time
Remove individual cookies stored
For more information visit the Dedicated page.
Internet Explorer:
Run the Internet Explorer Browser
Click on the Tools button and choose Internet Options
Click on the Privacy tab and in the Settings section, change the slider according to the desired action for cookies:
Block all Cookies
Allow all Cookies
Selection of the sites from which to obtain cookies: move the cursor to an intermediate position so as not to block or allow cookies, then press on sites, in the Web Site Address box, enter an internet site and then press block or allow.
For more information visit the Dedicated page.
Safari:
Run the Safari Browser
Click on Safari, select Preferences and press on Privacy
In the Block Cookies section specify how Safari should accept cookies from internet sites.
To view which sites have stored cookies click on Details
For more information visit the Dedicated page.
Safari iOS (Dispositivi Mobili):
Run the IOS Safari Browser
Click on Settings and then Safari
Click on Block Cookies and choose from the various options: “never”, “third party and advertisers” or “always”
To delete all cookies stored by Safari click Settings, then on Safari and finally on Clear Cookies and Data
For more information visit the Dedicated page.
Opera:
Run the Opera Browser
Click on Preferences then on Advanced and finally on Cookies
Select one of the following options.
Accept all Cookies
Accept cookies only from the site that you visit: third-party cookies and those sent from a different domain than the one you are visiting will be rejected
Never accept cookies: All cookies will never be saved
For more information visit the Dedicated page.
Data Controller
NEW ML S.R.L
Registered office Via Martiri di Padulivo, 35-50039 Vicchio, Florence Italy
Since the installation of third-party Cookies and other tracking systems through the services used within this Application cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, the User is kindly requested to consult the privacy policy for the respective third-party services listed in this document. document. Given the objective complexity surrounding the identification of technologies based on Cookies, Users are encouraged to contact the Owner if they wish to receive any further information on the use of Cookies and any use of them, for example by third parties, made through this site.
Legal References
Notice to European Users: this privacy statement has been prepared in fulfilment of the obligations under Art. 10 of Directive no. 95/46/EC, as well as the provisions of Directive 2002/58/EC, as updated by Directive 2009/136/EC, on the subject of Cookies. This privacy policy relates exclusively to this Application.
This page is visible, through the link at the bottom of all the pages of the Site pursuant to art. 122 second paragraph of Legislative Decree 196/2003 and following the simplified procedures for the information and the acquisition of consent for the use of cookies published in the Official Gazette n.126 of 3 June 2014 and its register of measures n.229 of 8 May 2014.
Cookies consist of portions of code installed in the browser that assist the owner in providing the service according to the purposes described. Some of the purposes for which the Cookies are installed may also require the User’s consent.